Moreover, the email is super short and has one salient CTA. The subject line clearly tells what’s in it for the customer, and there are colorful visuals to capture the customer’s attention and keep them reading. This email by Christina Del Villar embodies the attributes of an effective email. Most importantly, make the CTA instantly readable on all screens. Lastly, include a single call to action button and make it conspicuous to grab the eye and prompt customers to perform a follow-up action. Make sure the visuals render well on small screens because 49% of customers open emails on mobile devices. Add pictures, graphics, and videos to break the monotony of text and liven up the email. Avoid creating emails with blocks of texts. Once they open the email, the email should grab their attention. The subject line should also delineate the email specifics – what’s in it for the customer. A compelling and to-the-point subject line inspires customers to open the email. Your email should make a great first impression to motivate the customer to open it. Design entails everything from the email layout to CTA and mobile compatibility. The email design is critical to the success of your campaigns. In other words, show up regularly and know when to stop. Once you generate interest, develop an automated email cadence or drip campaign, which is neither overly frequent nor too infrequent. When you provide value, you give subscribers a reason to look forward to the next email.
BEST EMAIL MARKETING SOFTWARE FOR SMALL BUSINESS SERIES
If your email campaigns are long, send them out in a series and ensure each email leaves the customer yearning for more. Tell your subscribers what’s absolutely necessary, and eschew any unimportant details. Your subscribers’ attention spans are on a downhill trend, and they may not have the time to read a lengthy email. Keep Your Emails Shortĭon’t fall into the trap of sending long emails in the name of making yourself clear. Whether it’s promotional, transaction, or seasonal email campaigns, make sure there’s something the customer can’t afford to miss out on. Put simply your email subscribers care more about the value they get from each email. They just want to know what’s in it for them. Your subscribers don’t care about the money you have transacted year-long or bugs you’ve patched on your website. You should also use more dynamic segmentation and triggered campaigns to give each consumer an individual level-based experience. To that end, you have to delve into research to understand the customer’s needs and path to purchase in a holistic way. To win big, you have to personalize the email content as well as the offers. While there’s nothing wrong with that, email personalization transcends using the subscriber’s name after “hey” or “hello.” The latest studies show that 80% of brands use personalized salutation as the key personalization factor. One of the best ways to make your email stand out is to personalize them. Every brand is competing for customer attention, and unless you set yourself apart, you won’t nudge customers to take action. Nowadays, subscribers are bombarded with all sorts of emails: transactional, welcome series, win-back, and more. These segments enable you to treat customers differently to boost email effectiveness.
You can segment your email list based on customer preferences, interests, motivations, intentions, purchase history, geographical location, and more. Segmentation means breaking down your email list into a meaningful group of customers with similar traits. LiveChat did a test with email blasts and segmented emails the segmented email achieved 29% higher open rates than the blast email. If you send batch and blast emails to the entire email list, chances are the message won’t resonate with a section of the subscribers. While the email list comprises customers who care about your brands, not all share the same interest, intent, or preferences.
Segment Your EmailĪn email list is the foundation of every email marketing strategy. Simple Email Strategies for Small Businesses 1. In this article, we’ll highlight six strategies to help your small business make the most of email marketing. As Gavin Laugenie, Global head of content, DotDigital states, “While email has proved just how critical it is, finding the right way to use the channel is essential.” You have to grasp the nuts and bolts of email marketing and strive to get every aspect right. However, driving such a high return is easier said than done. On average, every dollar you spend on email marketing can bring up to $36 in ROI. Email marketing has the best return on investment of all marketing channels.
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